(And Why That Question Makes Me Cringe a Little)

There’s one question I hear constantly. I see it in comments, DMs, Facebook groups, and beauty forums everywhere:

“What’s the best [insert makeup product here]?”

Foundation. Concealer. Mascara. Blush. Eyeliner. Brand. You name it.

And every time I hear it, a small part of my makeup-artist soul twitches.

Not because the question is coming from a bad place (it usually isn’t) but because there is no single answer. There never has been. And there never will be.

There is no one-size-fits-all product in makeup. Period.

Let Me Put It Another Way

Asking for “the best” makeup product is a lot like asking:

  • What’s the best pair of jeans?
    Are we talking bootcut, baggy, straight, or wide-leg? Adult or kid sizing? Vintage or fast fashion? $50 or $250?
  • What’s the best boot?
    Cowboy? Rain? Chelsea? Combat? Ankle, calf, or thigh-high? Black, brown, camel? Practical or fashion?
  • What’s the best car?
    SUV or compact? City driving or utility? New, leased, or pre-owned? Fuel efficiency or luxury interior?

See the issue?

“Best” only exists in context.

Faces Are Not One-Size-Fits-All Either

Just like jeans, boots, or cars, faces come in endless variations.

We don’t all look the same.
We don’t age the same.
We don’t have the same skin types, tones, textures, or concerns.

Some people have acne. Some have rosacea. Some have baby-smooth skin. Others have texture, fine lines, or hyperpigmentation. Eyes are hooded, deep-set, round, almond, wide-set. Lips can be full, thin, asymmetrical, dry, or sensitive. Brows, cheekbones, noses and literally EVERY feature is different.

This Is Exactly Why I Do What I Do

And that’s before we even get into personal preference where lifestyle, budget, climate, or how much effort someone actually wants to put into their routine plays its part.

That question,“What’s the best?” is also a perfect way to explain my why as a makeup artist.

My clients are real people. I have always worked with real people.

Not models.
Not celebrities.
Not filtered, face-tuned, “perfect” humans who don’t exist in real life.

My clients represent global complexions, a wide range of ages, real skin texture, and real-life concerns. And I have always treated every single client as the individual they are because that’s how I see them.

That philosophy has been at the core of my business from day one. And honestly? It feels even more important now.

Ask Better Questions, Get Better Answers

So instead of asking “What’s the best concealer?”
Try asking questions that actually reflect you:

  • What’s the best concealer for dry, textured skin that helps camouflage dark circles?
  • What’s the best mascara for short, sparse lashes for someone who always ends up with raccoon eyes?
  • What’s the best lipstick that gives bold color, won’t dry out already dry lips, and doesn’t require constant reapplication?

Those details matter. They change the answer entirely.

And This Is Where I shamelessly plug the advantages of 1:1 makeup lessons

This is also why working with me, whether through a lesson or a makeup appointment, looks different than crowd-sourcing answers online or watching your favorite beauty influencer.

You don’t get recommendations based on someone else’s face, skin type, or preferences.

You get answers for you.

Your features.
Your lifestyle.
Your comfort level.
Your version of “best.”

And ALL of that is important. Don’t let anyone make you believe otherwise.